Billing, Plans & Upgrading

ShootMuse offers three plans designed around how photography businesses actually grow. Every plan includes core features like client management, session tracking, and the calendar — the difference is in the power tools, limits, and support level.

Plan Comparison

Starter — $19/month

Everything you need to run a solo photography business:

• Unlimited clients and sessions — No artificial caps on your core data.
• Invoicing — Create, send, and track invoices. Record payments. Download PDFs.
• Contracts — Up to 3 contract templates. Send for signature, track status.
• Galleries — Up to 10 active galleries with 500 photos each. Web and full-resolution downloads.
• Calendar — Session scheduling with monthly and weekly views.
• Lead Forms — 1 embeddable lead form.
• Email — Send emails through ShootMuse (SMTP connection supported). 5 email templates.
• Reports — Revenue and Bookings tabs.
• AI features — Not included on Starter.
• Workflows — Not included on Starter.

Best for: Part-time photographers, side-hustle shooters, or anyone just getting started who needs the basics done well.

Professional — $39/month

The most popular plan. Everything in Starter, plus:

• Unlimited galleries — No cap on active galleries or photos per gallery.
• Unlimited contract templates — Create as many as you need for different session types.
• Workflows — Build automated sequences (up to 10 active workflows).
• AI email composer — Generate context-aware emails for confirmations, reminders, thank-you notes, and rebooking suggestions.
• AI client insights — Sentiment analysis, upsell recommendations, and rebook predictions on each client's detail page.
• AI revenue forecast — Machine learning-based revenue projection in the Reports section.
• Gallery analytics — View counts, unique visitors, device breakdown, and download tracking per gallery.
• Unlimited email templates
• Unlimited lead forms
• Full reports suite — All 5 tabs: Revenue, Bookings, Galleries, Clients, Tax Summary.
• Gallery watermarks
• Album organization
• Priority email support — Responses within 4 hours during business days.

Best for: Full-time photographers booking 3+ sessions per month who want to automate their workflow and use AI to grow smarter.

Studio — $79/month

For established studios and high-volume photographers. Everything in Professional, plus:

• Unlimited workflows — No cap on active automated sequences.
• AI venue enrichment — AI-generated lighting notes, venue tips, and monthly sun patterns for your saved locations.
• AI session prep guide — AI creates a personalized preparation guide for each session based on the client, location, and session type.
• Self-booking pages — Clients can book directly from a public page with your availability, session types, and calendar integration.
• Gallery templates — Create reusable gallery configurations to speed up delivery.
• Custom branding — White-label client portals and galleries with your logo, colors, and custom domain.
• Expense tracking — Log business expenses and see estimated taxable income in the Tax Summary report.
• Notification center — In-app notifications for gallery views, new leads, invoice payments, contract signatures, and questionnaire submissions.
• API access — Integrate ShootMuse with your other tools via REST API.
• Dedicated support — Responses within 1 hour. Video call support available.

Best for: Studios with multiple photographers, high-volume wedding photographers, or anyone who wants every feature and the highest level of support.

Annual Billing

All plans are available on monthly or annual billing. Annual billing saves you 20%:

• Starter: $19/mo → $182/year ($15.17/mo)
• Professional: $39/mo → $374/year ($31.17/mo)
• Studio: $79/mo → $758/year ($63.17/mo)

You can switch between monthly and annual billing at any time from Settings → Subscription. When switching to annual, you pay the annual price immediately and your billing date resets. When switching to monthly, the change takes effect at the end of your current annual period.

How to Upgrade

1. Go to Settings in the sidebar.
2. Scroll to Subscription (or click the "Upgrade" badge if one is visible).
3. Select the plan you want to upgrade to.
4. Confirm and enter your payment details if not already on file.

Upgrades take effect immediately. You get instant access to all the features in your new plan. Your billing is prorated — you're only charged for the remaining days in your current billing cycle at the higher rate.

How to Downgrade

Downgrading is soft enforcement — you never lose data. Here's what happens:

1. Go to Settings → Subscription and select a lower plan.
2. The downgrade takes effect at the end of your current billing period (you keep your current plan until then).
3. When the downgrade activates:
   • Features not available on the lower plan become read-only. For example, if you downgrade from Professional to Starter, your workflows stop executing but you can still view them.
   • Galleries beyond the Starter limit become view-only (you can't create new ones, but existing galleries and their photos are preserved).
   • AI features become unavailable but all previously generated insights remain visible.

The key principle: your data is always safe. Downgrading never deletes clients, sessions, galleries, invoices, or any content. It only restricts what new actions you can take.

Free Trial

Every new account gets a 14-day free trial of the Studio plan (the highest tier). No credit card required. After 14 days, you choose which plan to subscribe to. If you don't choose, your account moves to a limited free state where you can view your data but not create new content.

Cancellation

You can cancel your subscription at any time from Settings → Subscription. When you cancel:

• Your plan remains active until the end of your current billing period.
• After that, your account enters the same limited free state as an expired trial.
• Your data is retained for 12 months after cancellation. During this time, you can reactivate by subscribing again and everything will be exactly as you left it.
• After 12 months, we'll send a final email warning before any data is permanently removed.

If you're canceling because something isn't working, reach out to support first — we may be able to help or offer a solution.

Payment Methods

We accept all major credit and debit cards (Visa, Mastercard, American Express, Discover). Payment is processed securely through Stripe — ShootMuse never sees or stores your full card number.

To update your payment method, go to Settings → Subscription and click Update Payment Method.